Marketing Tips For Contractors - New Customers
When is this recession ever going to end. I live in
Southern California and when I go down to the Home Depot, it's packed
with customers, but I can't seem to get their attention, any of them. I
see them walking out of the stores with big-ticket items, but whose
doing all the work.
I built a website and you can probably find it by typing in my name, but one of the best ways that I have found to find new business, is by advertising in my local newspaper. Let's not get the cart before the horse here, the first thing you're going to need is a easy to navigate website.
You can advertise in your local newspaper or by using weekly mailers in your area to drum up new business. You are going to need to do a little more work than you used to, but you should be able to get new customers in this economy, anything is better than nothing.
Even if you have a one-page website that you can send new customers to, this will give them a little more information about your construction company. You place a small ad in the newspaper or weekly mailers with a little bit of information, so that you can save money on your advertising costs and direct them to your website, where you have most of the information about your construction company.
In other words, create a small ad that’s creative and catchy to get potential customers to visit your website or contact you directly. Make sure that you have your phone number in all of your advertising, just in case someone doesn't have a computer or can't access all of the information on your website.
The secret to your success is going to be having a nice website that easy to navigate and creative one line or two line advertising phrases. Have fun and good luck.