Internet Marketing Advantages For Contractors
There are thousands of contractors all over the United
States who know how to build new homes and remodel old ones. These
contractors understand construction law and the construction business,
but rarely do they understand marketing principles. I have known quite a
few contractors who do most of their business by referrals from other
homeowners. These homeowners will continue to recommend these
contractors, because they usually did a great job and made the
construction process enjoyable for the homeowner.
Very few contractors understand marketing principles and there are even fewer who understand the power of Internet marketing. I once heard Bill Gates, cofounder of Microsoft, say something that I will never forget. He said," If you're not on the Internet, you're going to be out of business within a few years." I remember him saying this about 10 years ago. It got me thinking and if your company isn't on the Internet now, you might not be out of business, but there is one thing that I can tell you for sure, "You're losing business."
If you're happy with the amount of business that you have presently and you don't have a website or Internet presence, then consider yourself blessed. You're one of the few contractors who is either doing work for extremely low prices, or you do extremely great work at reasonable prices. However, I haven't met one of these contractors yet and I've been in the construction business for over 30 years. Usually, more leads, means more money to anyone in the construction business.
If you want more construction leads Internet marketing can be extremely beneficial for your company. Let me give you an example of how many referrals, just in the state of California alone, one online construction referral service provided for their contractors. How does 34,000 construction leads in just one month sound. That's over 34,000 homeowners, contractors and anyone else, who is using the Internet, just in the state of California alone. These construction referral companies are expensive, but can definitely provide contractors with Internet marketing advantages, especially if you don't have a website.
The Internet makes it easy to find reliable contractors and if you're not on the Internet, you're losing business. I don't know how many times I need to say this, but if you're interested in making more money, this could provide you with a few more jobs each year.
If you don't have a website for your company, I would suggest that you get one. It's relatively inexpensive and could provide your future clients with a wealth of information about your business. If you do have a website and you can't find it on any of the major search engines, and do a little more research by reading more of our articles on business and marketing.