Fundamentals Of Asking For Construction Referrals
If you're seriously planning on staying in the
construction business, you should consider asking your previous
customers for referrals. Some of the best jobs that I have ever received
have been from referrals.
If you give your customers the impression that you have plenty of work
and you really don't care if you work for any of their friends or
relatives, there's a good chance that they're not going to recommend you
to anyone that they now. Even if you do have enough work, it's not a bad
idea to tell the people that you are working for, “That you would love
to work for any of their friends, family or even acquaintances.” You
must tell them, what it is that you want to receive from them and if its
customers that you want, you've got to tell them that you're looking for
new customers.
One of the worst things you can possibly do to any homeowner is give
them the impression that you're too good to work for anyone else. This
often turns people stomachs and they become disgusted with even
mentioning you or your company's name. Make these people feel
comfortable with recommending you to others who are in desperate need of
finding a qualified reliable contractor.
I have even seen companies write little slogans on their business cards
like,” We Welcome Any Business That You Can Send Us, Tell Your Friends
and Family about Our Company and We're Always Interested in Doing
Business with Your Friends.”
If you truly are sincere and do your best, you're probably going to have
more work than you know what to do with. Try to focus on the people that
you get along with well, because these are the people that will send you
more customers like themselves. Don't spend much time dealing with old
customers that you really didn't get along with because they that you
overcharged them. These are not the people that you want to do business
with in the future.