Contractors Dream Come True - Referral Slot Machine
It was about 15 years ago when I met a woman who
consistently provided my construction company with work. This lady was
truly any contractors dream come true. Every job that she sent me was
already pre-sold. She told everyone that she knew about me and she
turned out to be the ultimate referral slot machine. I really couldn't
believe my luck.
Let's go back in time and see how it all started, I got a phone call one day from a hysterical woman about a termite damage repair estimate that she received for $1200. She got my name out of our local newspaper and wanted to know if I was interested in taking a look at her project. I went over to her house and couldn't believe that any honest termite damage repair company had the nerve to charge her $1200.
I told her that I would be back tomorrow after work around four o'clock in the afternoon and fix the termite damage for $300. I thought she was going to jump out of her skin; she was so happy and said that would be wonderful. I arrived the next day fixed the damage and from then on, this lady referred me to every one she knew or met anywhere.
I would get phone calls from people that she had met at the grocery store, gas station, walking around your neighborhood, sporting events and even from other contractors. This woman had convinced other contractors that I was the one they should have working on their home.
I never gave this woman any money, gift certificates or anything else that would have motivated her to do these wonderful things for me. If you really stop and think about it, this woman was actually doing favors for other people also, by providing them with an honest and reasonably priced contractor. Honesty and fairness is always going to be the best way to make money in any business and you better not ever forget.